Social media measurement tools [on hold]

Posted by user29187 on Pro Webmasters See other posts from Pro Webmasters or by user29187
Published on 2013-06-27T18:30:41Z Indexed on 2013/06/27 22:29 UTC
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I work for a non-profit and we are currently trying to develop a system to measure and evaluate our social media platforms (Facebook and Twitter).

We would liek to tarck a variety of social metrics, including, but not limited to: Twitter: # of followers, # of mentions, # of retweets Facebook: # of likes, # people talking about, # of page views

We are currently using a paid platform for this. I wondered if there is a way to configure Google Analytics to do this or if there are any other free/clever or smart ways to track social engagement with our brand?

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